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Monday - Friday 6:00am - 8:00pm 150 St. John St, Portland, ME
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LOSE ‘X’ lbs in ‘X’ weeks!

My least favorite ‘fitness’ marketing tactic ever.

This is exactly why I get so many people coming to me looking to lose a certain amount of weight in a certain time period. By this vacation or that wedding. How about FOR LIFE?! Why doesn’t anyone want to commit to healthy habits forever?

Because commitment is scary. AND because most people have the improper mindset when it comes to fitness & nutrition. They associate working out with punishment and nutrition with restriction. That’s the issue. Once you understand that PROPER fitness and nutrition are going to make you feel great and enhance your life, I think committing to it forever will be less of a tough pill to swallow.

Now, don’t get me wrong, I’m all about having specific goals and deadlines to shoot for (it keeps you motivated) BUT….

This ‘x’ lbs in ‘x’ weeks mindset shows me that you’re already not thinking long term or considering how you can build better habits to change your life permanently.

So let’s say you do have a goal to lose 30lbs in 60 days. You go on a restrictive diet and intense exercise program and reach your goal, woo! But…

THEN WHAT??? How are you going to sustain that? You see, this is where everything falls apart because you chose to take a route that wasn’t realistic or sustainable for you. You completely fall off, go back to eating delicious foods, maybe working out here and there and the weight slowly creeps back on.

It doesn’t have to be this way. I’m not saying habit changes are easy but if you take them one at a time and have patience with finding exercise you enjoy and experimenting with ways to make nutritious food taste delicious, you’ll be well on your way to never having to diet again or worry about losing weight for an event/vacation.

5 years from now you’re not going to care whether it took 3, 5, 10, 12 months to reach your goal. You’re going to be happy you took the time to change the habits that were holding you back.

You have to decide what you want more, bad habits that bring you instant gratification & comfort or new habits that will be super uncomfortable and difficult at first BUT will pay off in the long haul.

There’s no diet pill or juice cleanse that’s going to change your habits & get you sustainable results. You have to decide that you’re sick of being unhealthy and start making those difficult changes NOW.

Don’t know where/how to start? I help people build better habits and create sustainable change for a living. Don’t hesitate to click that reply button! You are worth it.

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